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Built on the raw skate culture of the 1970s, Cal 7 was founded as a tribute to Southern California, the birthplace of skateboarding. Legends were born and bred here, bringing with them an unrivaled defiance and passion. What followed was a mania, a war between the mainstream and the extreme — but skateboarding persisted against all odds.

With pure, original skateboarding as its foundation, Cal 7 fuses that old school passion with modern creativity and inclusivity. We envision a revival where skaters of every community and culture are united by a devotion to skateboarding, where our common ground acts as a haven for the outsiders and the misfits.

Every Cal 7 product is designed as a synergy of old school roots and contemporary innovation. In our manufacturing and design processes, we are constantly aiming to break boundaries, push back against expectations and build solidarity in the one thing that binds us together — a passion for skateboarding.

Built on the raw skate culture of the 1970s, Cal 7 was founded as a tribute to Southern California, the birthplace of skateboarding. Legends were born and bred here, bringing with them an unrivaled defiance and passion. What followed was a mania, a war between the mainstream and the extreme — but skateboarding persisted against all odds.

With pure, original skateboarding as its foundation, Cal 7 fuses that old school passion with modern creativity and inclusivity. We envision a revival where skaters of every community and culture are united by a devotion to skateboarding, where our common ground acts as a haven for the outsiders and the misfits.

Every Cal 7 product is designed as a synergy of old school roots and contemporary innovation. In our manufacturing and design processes, we are constantly aiming to break boundaries, push back against expectations and build solidarity in the one thing that binds us together — a passion for skateboarding.

12-Month Dated Planners that start any time of the year.

Everyone needs a plan! The Simply Yours Day Planner was intentionally created to complement and enrich your busy life. We have commitments and responsibilities as spouses, mothers, students, entrepreneurs, and career women. It’s not easy to stay on top of it all. The Simply Yours Day Planner helps you stay on track by creating a disciplined lifestyle and prioritizing what's most important to you. 

Planned & Proper

Planned,of course, refers to the everyday work that gets done with tools like a day planner. 

But it also refers to the bigger picture of planning: having a vision for the possibilities in life, and turning your dreams into reality by purposeful planning.

Proper is likewise a word with deep significance. 

The deeper meaning for me is a sense of being appropriate, equipped, prepared, and well-matched to the occasion at hand.

My heart is serving professional women who seek excellence in their careers and their families. Being Planned & Proper means showing up in life ready to thrive, and ready to serve.

"Prepared for the day, equipped for life" is more than a tagline - it’s my goal for you. Each and every product I design has to help you prepare for your day, and feel equipped for your life.