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Rumors swirl about the origin of the Lightning Bolt Logo. Some say the Bolt was a graphic metaphor for a particularly strong strain of marijuana circulating the Hawaiian Islands in the late 1960s. Company co-founder Gerry Lopez fouls that off: “IT WAS ABOUT THE ENERGY.”

In 60s and into the 70s, Hawaiian surfers were energized by the Shortboard Revolution. In Hawaii, that meant mini-guns allowing surfers to boldly go where no surfers had gone before – deeper, faster, higher and lower: Deep into the gizzards of Pipeline, up high in the lip at Sunset, right into the Backdoor at Pipeline.

Making clothes people are proud to wear and to withstand a lifestyle through elements. From 1971 until now, the brand’s philosophy is grounded on a cultural boldness, a pioneering message in environmental protection and a unique legacy to keep, share and expand for the common good.

Since the beginning, we’ve been spreading environmentally friendly messages worldwide like the iconic statements on the ‘70s hang tags «Keep this Land Beautiful» or «Destroy the waves, not the beaches» on garments in the late ‘80s.

Currently, these messages are iconic manifestations of the brand and its relationship with the environment.

It’s been always about expressing ourselves and relating to nature.

All products are made in Europe 

Payments every month

Rumors swirl about the origin of the Lightning Bolt Logo. Some say the Bolt was a graphic metaphor for a particularly strong strain of marijuana circulating the Hawaiian Islands in the late 1960s. Company co-founder Gerry Lopez fouls that off: “IT WAS ABOUT THE ENERGY.”

In 60s and into the 70s, Hawaiian surfers were energized by the Shortboard Revolution. In Hawaii, that meant mini-guns allowing surfers to boldly go where no surfers had gone before – deeper, faster, higher and lower: Deep into the gizzards of Pipeline, up high in the lip at Sunset, right into the Backdoor at Pipeline.

Making clothes people are proud to wear and to withstand a lifestyle through elements. From 1971 until now, the brand’s philosophy is grounded on a cultural boldness, a pioneering message in environmental protection and a unique legacy to keep, share and expand for the common good.

Since the beginning, we’ve been spreading environmentally friendly messages worldwide like the iconic statements on the ‘70s hang tags «Keep this Land Beautiful» or «Destroy the waves, not the beaches» on garments in the late ‘80s.

Currently, these messages are iconic manifestations of the brand and its relationship with the environment.

It’s been always about expressing ourselves and relating to nature.

All products are made in Europe 

Payments every month

Rumors swirl about the origin of the Lightning Bolt Logo. Some say the Bolt was a graphic metaphor for a particularly strong strain of marijuana circulating the Hawaiian Islands in the late 1960s. Company co-founder Gerry Lopez fouls that off: “IT WAS ABOUT THE ENERGY.”

In 60s and into the 70s, Hawaiian surfers were energized by the Shortboard Revolution. In Hawaii, that meant mini-guns allowing surfers to boldly go where no surfers had gone before – deeper, faster, higher and lower: Deep into the gizzards of Pipeline, up high in the lip at Sunset, right into the Backdoor at Pipeline.

Making clothes people are proud to wear and to withstand a lifestyle through elements. From 1971 until now, the brand’s philosophy is grounded on a cultural boldness, a pioneering message in environmental protection and a unique legacy to keep, share and expand for the common good.

Since the beginning, we’ve been spreading environmentally friendly messages worldwide like the iconic statements on the ‘70s hang tags «Keep this Land Beautiful» or «Destroy the waves, not the beaches» on garments in the late ‘80s.

Currently, these messages are iconic manifestations of the brand and its relationship with the environment.

It’s been always about expressing ourselves and relating to nature.

All products are made in Europe 

Payments every month

Rumors swirl about the origin of the Lightning Bolt Logo. Some say the Bolt was a graphic metaphor for a particularly strong strain of marijuana circulating the Hawaiian Islands in the late 1960s. Company co-founder Gerry Lopez fouls that off: “IT WAS ABOUT THE ENERGY.”

In 60s and into the 70s, Hawaiian surfers were energized by the Shortboard Revolution. In Hawaii, that meant mini-guns allowing surfers to boldly go where no surfers had gone before – deeper, faster, higher and lower: Deep into the gizzards of Pipeline, up high in the lip at Sunset, right into the Backdoor at Pipeline.

Making clothes people are proud to wear and to withstand a lifestyle through elements. From 1971 until now, the brand’s philosophy is grounded on a cultural boldness, a pioneering message in environmental protection and a unique legacy to keep, share and expand for the common good.

Since the beginning, we’ve been spreading environmentally friendly messages worldwide like the iconic statements on the ‘70s hang tags «Keep this Land Beautiful» or «Destroy the waves, not the beaches» on garments in the late ‘80s.

Currently, these messages are iconic manifestations of the brand and its relationship with the environment.

It’s been always about expressing ourselves and relating to nature.

All products are made in Europe 

Payments every month

Rumors swirl about the origin of the Lightning Bolt Logo. Some say the Bolt was a graphic metaphor for a particularly strong strain of marijuana circulating the Hawaiian Islands in the late 1960s. Company co-founder Gerry Lopez fouls that off: “IT WAS ABOUT THE ENERGY.”

In 60s and into the 70s, Hawaiian surfers were energized by the Shortboard Revolution. In Hawaii, that meant mini-guns allowing surfers to boldly go where no surfers had gone before – deeper, faster, higher and lower: Deep into the gizzards of Pipeline, up high in the lip at Sunset, right into the Backdoor at Pipeline.

Making clothes people are proud to wear and to withstand a lifestyle through elements. From 1971 until now, the brand’s philosophy is grounded on a cultural boldness, a pioneering message in environmental protection and a unique legacy to keep, share and expand for the common good.

Since the beginning, we’ve been spreading environmentally friendly messages worldwide like the iconic statements on the ‘70s hang tags «Keep this Land Beautiful» or «Destroy the waves, not the beaches» on garments in the late ‘80s.

Currently, these messages are iconic manifestations of the brand and its relationship with the environment.

It’s been always about expressing ourselves and relating to nature.

All products are made in Europe 

Payments every month

Rumors swirl about the origin of the Lightning Bolt Logo. Some say the Bolt was a graphic metaphor for a particularly strong strain of marijuana circulating the Hawaiian Islands in the late 1960s. Company co-founder Gerry Lopez fouls that off: “IT WAS ABOUT THE ENERGY.”

In 60s and into the 70s, Hawaiian surfers were energized by the Shortboard Revolution. In Hawaii, that meant mini-guns allowing surfers to boldly go where no surfers had gone before – deeper, faster, higher and lower: Deep into the gizzards of Pipeline, up high in the lip at Sunset, right into the Backdoor at Pipeline.

Making clothes people are proud to wear and to withstand a lifestyle through elements. From 1971 until now, the brand’s philosophy is grounded on a cultural boldness, a pioneering message in environmental protection and a unique legacy to keep, share and expand for the common good.

Since the beginning, we’ve been spreading environmentally friendly messages worldwide like the iconic statements on the ‘70s hang tags «Keep this Land Beautiful» or «Destroy the waves, not the beaches» on garments in the late ‘80s.

Currently, these messages are iconic manifestations of the brand and its relationship with the environment.

It’s been always about expressing ourselves and relating to nature.

All products are made in Europe 

Payments every month

Rumors swirl about the origin of the Lightning Bolt Logo. Some say the Bolt was a graphic metaphor for a particularly strong strain of marijuana circulating the Hawaiian Islands in the late 1960s. Company co-founder Gerry Lopez fouls that off: “IT WAS ABOUT THE ENERGY.”

In 60s and into the 70s, Hawaiian surfers were energized by the Shortboard Revolution. In Hawaii, that meant mini-guns allowing surfers to boldly go where no surfers had gone before – deeper, faster, higher and lower: Deep into the gizzards of Pipeline, up high in the lip at Sunset, right into the Backdoor at Pipeline.

Making clothes people are proud to wear and to withstand a lifestyle through elements. From 1971 until now, the brand’s philosophy is grounded on a cultural boldness, a pioneering message in environmental protection and a unique legacy to keep, share and expand for the common good.

Since the beginning, we’ve been spreading environmentally friendly messages worldwide like the iconic statements on the ‘70s hang tags «Keep this Land Beautiful» or «Destroy the waves, not the beaches» on garments in the late ‘80s.

Currently, these messages are iconic manifestations of the brand and its relationship with the environment.

It’s been always about expressing ourselves and relating to nature.

All products are made in Europe 

Payments every month

Rumors swirl about the origin of the Lightning Bolt Logo. Some say the Bolt was a graphic metaphor for a particularly strong strain of marijuana circulating the Hawaiian Islands in the late 1960s. Company co-founder Gerry Lopez fouls that off: “IT WAS ABOUT THE ENERGY.”

In 60s and into the 70s, Hawaiian surfers were energized by the Shortboard Revolution. In Hawaii, that meant mini-guns allowing surfers to boldly go where no surfers had gone before – deeper, faster, higher and lower: Deep into the gizzards of Pipeline, up high in the lip at Sunset, right into the Backdoor at Pipeline.

Making clothes people are proud to wear and to withstand a lifestyle through elements. From 1971 until now, the brand’s philosophy is grounded on a cultural boldness, a pioneering message in environmental protection and a unique legacy to keep, share and expand for the common good.

Since the beginning, we’ve been spreading environmentally friendly messages worldwide like the iconic statements on the ‘70s hang tags «Keep this Land Beautiful» or «Destroy the waves, not the beaches» on garments in the late ‘80s.

Currently, these messages are iconic manifestations of the brand and its relationship with the environment.

It’s been always about expressing ourselves and relating to nature.

All products are made in Europe 

Payments every month